To sell quickly in today’s competitive market, I strongly recommend that you spend some time staging your home prior to listing. The goal of staging is to ensure that your home appeals to the widest possible audience. In my opinion this is accomplished by emphasizing the best qualities of your home while simultaneously downplaying it’s less desirable attributes.
It is also critical to keep an open mind as you engage in this process. Remember, it is not about you or your tastes but rather what the profile of the most likely buyer for your home will be looking for. For example, you might have a very traditional style or really like the textured walls/wallpaper/mirrors that you have up throughout the home but that doesn't mean that your buyers will. In general, I resort to a simple rule - when in doubt, the more neutral the better.
Staging doesn’t always have to be expensive or complicated either. Simple things like “de-cluttering” and organizing closets will often make a world of difference. In some cases, relocating furniture to maximize the space and flow of a room can also help. All this said, if you do nothing else you MUST be sure to keep the home clean and odor free especially when it comes to Kitchens and Baths. Nothing will ruin a showing faster than a sink full of dishes or floater in the toilet.
Stay tuned for more suggestions or feel free to contact me to discuss in more detail.
About Me
- Evan Schoenberg
- Evan is passionate about Real Estate. In keeping with tradition, he began his career at a young age working part-time for his family’s Property Management business. After taking the leap into Real Estate Sales he quickly established himself as an authority on Chicago Real Estate. Today his business is largely based on referrals from past clients, which are comprised of buyers and sellers with a diverse range of needs and price points. Evan is professional, efficient, detailed-oriented, and customer focused. His communication skills are outstanding, his knowledge of the marketplace is unmatched, and his ability to understand and conform to client expectations is exceptional. Originally from New York, Evan has been living in the Chicagoland area with his family since 1999. He specializes in residential properties throughout Chicago's Northern Suburbs. As an aside, Evan attended Indiana University's Kelley School of Business where he earned a Bachelors Degree in Finance. He is a terrible golfer, an avid White Sox fan and an aspiring "computer geek."
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